Sexual Exploration

Vibrator Study

Vibrator Study


For many years, the subject of vibrators was simply not discussed in public. Then along came the sexual revolution, and in the forty some-odd years since, vibrators have quietly gone from being a “dirty little secret” to being an accepted, everyday part of life. Vibrators are increasingly becoming as common in bedrooms as coffee makers are in their kitchens.

To get a deeper understanding of vibrator use, the maker of TROJAN® enlisted the help of the Center for Sexual Health Promotion at Indiana University to conduct a three-year academic study—the first of its kind. The findings were subsequently published in the peer-reviewed Journal of Sexual Medicine. More facts will continue to be published in respected peer-reviewed journals over the next few years.

We believe that co-sponsoring this study has and will continue to help us develop products that can advance sexual health science, ultimately promoting better sexual health for all of us.

Let’s Talk About Sex

The study team talked to 2,056 women and 1,047 men ages 18-60 via Internet, gathering data about how many people use vibrators and the relationship between vibrator use and both physical and psychological well-being.

What Did We Learn?

The study made it clear that the vibrator is a welcomed and staple part of the sex lives of the majority of those surveyed.

Vibrator Study

Here’s a quick look at more of the significant findings:  

  • 53% of women and 45% of men between the ages of 18 and 60 have used a vibrator during sexual interaction
  • 93% of women who have used vibrators agreed that vibrators are part of a healthy sex life
  • 80% of women who have used a vibrator have used it with their partner
  • 90% of women who have used vibrators agreed that vibrator use can enhance a woman's relationship with her partner

The study also demonstrated that vibrator use is linked to sexual health:

  • Vibrator users are significantly more likely to have had a gynaecological exam during the past year and have performed genital self-examination in the previous month
  • Vibrator use was positively linked to increased pleasure, which may help a person feel more desire, arousal and lubrication

In Conclusion

After all the results were tallied, the study team concluded that, yes, vibrator usage has very much moved into the mainstream with women and men.

As for the segment of the population that doesn’t use vibrators, 46% of non-users say they would feel comfortable using a vibrator and view vibrators as an acceptable and healthy aspect of sexuality. Vibrators are now an established part of our culture.

We’re committed to using the latest research to inform and shape the fulfillment of our promise to promote responsible sexual health.

Source: Center for Sexual Health Promotion at Indiana University